Pink Takeover: The Hottest Color of 2022

By: Valeria Gonzalez


All throughout 2022, there has been a big pop-cultural influence from the Barbie Core aesthetic and the pink-hued Valentino collection. Pink has been the most wearable color of every season in 2022.

We have seen the color pink from the runway to the red carpet to Instagram. It was one of the hottest colors back in the early 2000s with the popularization of Juicy Couture tracksuits and icons like Paris Hilton, who wore the color pink religiously. Now, with the emergence of a modern take on the early 2000’s fashion trends, the color pink is joining the comeback movement. 

This year, the brand Maison Valentino has established itself as the owner of a distinguishable hue of pink. The Valentino pink has been worn by icons such as Zendaya and Anne Hathaway on red carpets and festivals. They are showcasing that the color pink represents a powerful, bold, and fun color for talented women of all ages.

Pink has made a pop-cultural impact as it has spurred on the aesthetic that many are now calling “Barbie-Core”, which means precisely what the name suggests: Barbie-inspired outfits. This trend was brought up during the production of the film “Barbie” starring Margot Robbie.

The color pink has been adapted throughout all seasons, from Spring to Winter. With the holidays coming up, we are sure that pink outfits and accessories aren’t going to be a miss. You can style pink with just a casual hint of it, like model Gigi Hadid wearing a button-up under a corset. Or, if you want to shine through your events, opt for a complete pink look in different tones and textures, like Khloe’s Kardashian look, with some metallic trousers.

No matter which events you may be going to this winter, we know that a bold and playful pop of pink on these gloomy days is sure to make a statement. Take risks and hop on the hottest trend of 2022 this winter with pink trench coats, block heels, and knee boots for 2022’s end-of-the-year celebrations. 

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