The Psychology Of Our Fashion Choices
By: Olivia Nerpouni
From the patterns we wear to the fits we favor, the statements we make through our clothing tell a story about the inner workings of our minds. In the world of “enclothed cognition,” fashion is comprised of more than just fabric and thread – our style reflects our mood, state of mind, and identity.
Research performed in the sector of fashion psychology has proven that the designs, colors, and fabrics we choose are not random selections; each detail of our outward presentation mirrors our perception about the hidden elements of our personal lives. Our style choices hold the power to transport us through time and space, evoking vivid recollections and deep-seated emotions that continue to fascinate the realm of creative expression. Studies suggest that dressing in certain ways can enhance cognitive functions, sharpening memory and boosting mental acuity.
Whether opting for bold, vibrant colors - or more subtle, muted tones, each fashion choice sends a message to the world about who we are and what we feel. The way our clothes fit is especially crucial; ill-fitting garments can leave us feeling self-conscious or uncomfortable, while well-fitting attire can boost confidence and self-esteem. Indeed, the psychology of fashion runs deep, becoming a layered personification of our innermost world. When our clothes are not constricting or irritating, our bodies can relax - leading to lower levels of stress and tension. Comfortable clothing can also trigger a psychological response in the body called “sensory processing” in which our brains register pleasant sensations from soft fabrics, smooth textures, and breathable materials. While well-fitted, flattering attire can improve body image and self-perception, ill-fitting pieces can create cognitive dissonance – a state of mental discomfort caused by contradictory beliefs or behaviors. When our style of the day does not reflect the state of our happiness, we might feel a sense of unease or self-consciousness, which can negatively impact our moods. Wearing clothes that align with our authenticity creates a pathway of expressing individual uniqueness, while in a tango dance with everyone else’s special approach to self-expression. Self-expression through clothing can lead to a solidified sense of originality, contributing to our overall inner purpose being fulfilled through a web of different outlets.
One of the most fascinating aspects of fashion psychology is its connection to memory and emotion. Similar to how a specific scent can awaken a vivid memory – wearing specific clothing associated with significant events can transport us back in time. The olfactory sense, closely linked to memory, intertwines with clothing, and our attire serves as a tangible reminder of pivotal life events – carrying the imprints of laughter, tears, and triumphs. Even more impressive is the idea that clothing is more than merely a passive trigger – it actively engages our minds, making the plasticity of our brain stronger.
Researchers have dived into the intricate relationship between colors and emotions, uncovering a spectrum of effects within the fashion landscape. Certain hues, like red and black, tend to evoke intense emotions, often associated with passion or negativity. Conversely, colors such as blue and green generate feelings of serenity and joy, drawing inspiration from the tranquility of nature itself. Notably, the natural world serves as a wellspring of color symbolism; blue mirrors the vast expanse of the sky and sea, instilling a sense of calm in the wearer. Green reflects the lush foliage of forests, symbolizing growth and renewal. Each hue carries its own unique energy, weaving purpose and destiny into the fabric of our attire. Combined – the fit, colors, and fabrics that we choose to wear shape how we perceive ourselves and interact with the world around us, bringing to light the significance of fashion psychology to everyday life.