Jaimie Hilfiger's Skincare Takes on a Fresh Look

Article By Claire Beimel

Photographer: Miranda Suess | @jerseycityphotographer 

Jewelry: IGAL DAHAN | @igaldahanofficial 

Wardrobe: Glamourage Boutique | @glamourageboutique

Stylist: Alyssa Pagano | @loveealyssaa_ 

Makeup: Kassidy Brianna | @kassidy_brianna_makeup

Hair: Amy Sarinsky | @beyondbeauty_hairandmakeup

Jaimie Hilfiger covers her love for skin care while explaining her personal connection to the topic.

Finding success in the beauty industry is extremely difficult as products, trends, and people tend to constantly evolve. Not only does it take time, effort, and resources to yield a product that has star potential, but it takes a certain kind of person to survive and thrive. Determination and perseverance are key characteristics for anyone wanting to either dip their toes or fully submerge themselves in the industry. Luckily for It Girl Jaimie Hilfiger, she has the experience and effervescence to become incredibly successful in one of the most lucrative businesses there is: skin care.

Currently, experts believe that the skin care industry will be worth $200.25 billion by 2025, leaving tons of opportunities for entrepreneurs wanting to test their hand in creating cosmetic products. For Jaimie, her years of background in modeling have given her an upper hand in what to expect, allowing her to pinpoint exactly what she wants her brand to represent.

“The Jaimie Hilfiger Collection is shaped by my intentional approach to developing products that are beautiful and safe for the skin and our planet,” said Jaimie.

With Jaimie’s collection being clean, cruelty-free, void of toxic fragrances, and bottled in recyclable packaging, she has already differentiated herself from most mainstream skincare brands. Each skin care product also features natural ingredients such as orange flower, sage, rose, and chamomile, and is specifically formulated to support skin through hydration and anti-aging technology with texture perfection.

Jaimie’s love for skincare stems from her own personal battle with rosacea, a common skin condition that causes redness, visible blood vessels, and small bumps on the face. As a model, rosacea wasn’t ideal for Jaimie’s career, but through consistent efforts, she was able to overcome the rejection she faced early on. Through persistence and not losing sight of her ultimate goal, Jaimie has been met with huge success in her modeling career, having appeared on over 40 of some of the biggest fashion magazine covers nationally and internationally.

“If you want people to believe in you, you first have to believe in yourself,” said Jaimie. “If it’s something you truly want and rosacea or some other skin condition is preventing that, then it’s important not to give up.”

As Jaimie developed a successful career as an international model, she sat in the seats of some of the best makeup artists and skin care experts in the world. However, her extensive experience revealed an urgent need for high-performance products with healthy ingredients and earth-friendly packaging. Jaimie explained that she’s always had an intuition and calling to help others cultivate confidence through an intentional approach to self-care; her realization about skincare made her role in responding to this calling clear for her.

At the moment, Jaimie is simultaneously focusing on all aspects of her career, including her skincare brand, modeling, and acting. By the end of the summer she hopes to introduce new products to continue helping women look their best, because “when you look your best, you feel your best”.